The Top 3 Petrus Blog Articles of 2024
2024 was a banner year for blogs over at Petrus Development. Whether you’re a fundraising rookie or a seasoned pro, these posts brought the heat, the heart, and the how-to. Let’s count them down in reverse order because, you know, suspense is everything. 😏
🥉 #3: “Do I Really Need to Meet Donors Face-to-Face to Raise Money?”
(March 5, 2024)
Short answer: Yes. Long answer: YES, YES, YES. This article took a hard look at the “can’t I just email?” crowd and made a compelling case for in-person donor relationships. From inspiring examples to practical tips, it proved there’s no substitute for the magic of a handshake and eye contact. (Spoiler: donors are people too!)
👉 Read it here
🥈 #2: “Setting Fundraising Goals: The Top Five Metrics”
(January 4, 2024)
Who doesn’t love starting the year with a plan? This post became an instant classic by showing us how to set goals like a fundraising rockstar. From donor retention to campaign ROI, it broke down the five key metrics you need to measure (and crush) your goals. Bonus points for making data sound...actually exciting.
👉 Check it out
🥇 #1: “End-of-Year Solicitations for Major Gifts Officers”
(October 15, 2024)
And the gold medal goes to...end-of-year fundraising! This post was basically Santa’s little helper for every major gifts officer scrambling to close the year with a bang. Packed with strategies for crafting the perfect ask, it was the ultimate guide to maxing out giving season. If you missed it, add it to your holiday reading list (right after the eggnog).
👉 Read the #1 article
And there you have it—the top three blogs of 2024! These posts weren’t just helpful; they were game-changers for fundraisers everywhere. Ready to make 2025 your best year yet? Start by giving these a read (or a re-read).
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