Do you feel like your nonprofit newsletter has gone stale?

Or, maybe you feel like it is simply a waste of time and money?

If so, take a good hard look at your last several newsletters. If they include one of these five common mistakes, your newsletters are probably underperforming.

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We return this week with a Petrus Development Show episode on communications planning for development offices.  Rhen is joined by Andrew Robison, our Petrus president, and the two share their ideas on strategic communications for the second half of this year.  They outline monthly goals for newslett...

Andrew Robison, Petrus president, and Rhen Hoehn, Petrus's director of marketing, are together again on this week's episode of the Petrus Development Show!  They spend their time discussing how to set development staff expectations for a new fiscal year.  It's another nuts and bolts show about a spe...

By Rhen Hoehn, Director of Marketing

Running a nonprofit is like steering a ship through uncharted waters. As the executive director, you’re the captain, guiding the crew. Amid the waves of daily tasks, one crucial element stands out: fundraising. 

You might be tempted to delegate fundrais...

Andrew Robison, Petrus president, is back on this week's episode of the Petrus Development Show!  Andrew and Rhen spend their time together discussing the all-important topic of budgeting.  While budgeting may not seem like a terribly exciting interview topic, Andrew and Rhen outline why the budgeti...

By Rhen Hoehn, Director of Marketing

Inflow must be greater than outflow.

When it comes to setting a budget, this fact is obvious.

When preparing the budget for a nonprofit organization, though, many fundraisers find that the process seems to happen backwards.

Your experience may reso...

Rhen is again joined by Tara Doyon, director of operations and senior consultant for Petrus, in this week's episode of the Petrus Development show.  Tara and Rhen broach the potentially intimidating topic of planned giving, and they work to make the idea of planned gifts more accessible for fundrais...

By Rhen Hoehn, Director of Marketing

Planned giving is a powerful way for donors to support causes they care about while also leaving a legacy that lasts beyond their lifetime. 

Nonprofit organizations rely on thoughtful contributions like these to continue their vital work and make a diff...

It's time for another change!  We continue our Petrus Development Show Q+A series on important development topics, but this week's episode features a new voice from the Petrus family.  Join us as Rhen interviews Matt Bond, Petrus consultant and executive director of the Santa Fe Family Life Center i...

Welcome back to the Petrus Development Show as we continue our Q+A series with Petrus president, Andrew Robison.  Listen as Andrew and Rhen chat about all things capital campaigns.  This is an episode about campaign logistics, but it's also a message of encouragement for organizations who may be con...

By Rhen Hoehn, Director of Marketing

As you explore the possibility of embarking on a transformative capital campaign for your nonprofit, one of the most critical factors for success is strategic staffing. 

With the right team in place, you can navigate the complexities of fundraising with...

In this week's episode of the Petrus Development Show, we continue our Q+A series with Petrus president, Andrew Robison.  Listen as Andrew and Rhen outline the intial steps for beginning a fundraising program.  Yes, we know this is a very quick primer - it's 30 minutes on the best ways to get starte...