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Monthly Giving Made Easy - An Interview with Erica Waasdorp

In this episode, Andrew visits with Erica Waasdorp, author of Monthly Giving: The Sleeping Giant and Monthly Giving Made Easy, as well as President and Founder of A Direct Solution. She has been in the monthly giving game for close to 30 years and has tons of expertise in this area. Together they di...

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Staying True to Mission - An Interview with Ryan Carney

In this episode, Andrew visits with Ryan Carney, Chief Advancement Officer of Society of St. Vincent de Paul. They discuss Ryan's journey with development and the challenges that he has experienced and conquered throughout his years with non-profits. They also discuss the work they are doing at St. ...

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Donor-Centered Language

By Mary Hernandez, Petrus Blog Contributor


Your year-end appeal is about to get to the final proofing stage, and thankfully, there is still time to edit with a critical eye and include your donors as a key player in your messaging. 

 

Your appeal likely includes these elements:

  • Transformat...
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Rule of Thirds can Help us Visualize our Benefactors

By Mary Hernandez, Petrus Blog Contributor


What is it about a photograph that draws a person in and compels one to fixate on the point of interest long enough to find himself somewhere in that captured landscape?

 

My photographer friend Amy explained the Rule of Thirds in photography - which...

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Virtuous and Responsive Fundraising - An Interview with Gabe Cooper

In this episode, Andrew visits with Gabe Cooper. Gabe is the Founder of Virtuous, a responsive fundraising platform designed to help nonprofit teams build better donor relationships and increase impact with confidence. Andrew and Gabe discuss the power of data and automation and how the ultimate goa...

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Tilma: Building a Catholic Ecosystem - An Interview with JM Boyd

In this episode, Andrew visits with JM Boyd, President of Glass Canvas and Co-founder of a brand new parish resource, Tilma. Glass Canvas started a few years ago as a full-service marketing firm dedicated to serving the faith-based Nonprofit community. Last year they launched Tilma, a product with t...

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Change Your Watering Hole - An Interview with Charlie Echeverry

In this episode, Andrew visits with Deacon Charlie Echeverry, an ordained deacon for the Archdiocese of Los Angeles as well as the founder and managing director of Black//Brown, a strategic advisory firm that helps leaders and organizations turn diversity into a revenue stream. In this episode, Andr...

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Donor Centric Fundraising - Interview with Tom Ahern

In this episode, Andrew visits with Tom Ahern, communications guru and author of six books, including How to Write Fundraising Materials that Raise More Money and What Your Donors Want and Why.  They discuss a variety of topics and strategies, all in the world of communications. Tom is a huge advoca...

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