And, we're back!  After a Petrus Development Show hiatus, we return with an interview with Petrus president, Andrew Robison.  Andrew and Rhen, Petrus's marketing director, are back with a new episode about goal setting, and it's a good one! 

Listen to "134 - Eyes on the Prize (Goal Setting, Fund...

By Rhen Hoehn, Director of Marketing

Setting appropriate goals for a fundraiser can be overwhelming. Fundraisers have many different responsibilities, but they all lead to the same end goal - dollars raised.

Should we boil a fundraiser’s goals down to just the dollars raised for the year?

By Rhen Hoehn, Director of Marketing

As the holidays approach, we often spend time thinking about our resolutions for the coming new year.  We use new year's resolutions to highlight our personal goals and our vision for our individual future.  That said, organizations can also use the start of t...

Nobody goes to college to learn how to be a fundraiser. So many times, development professionals tend to end up in the field almost by accident.

Without that educational background, the best practices for raising substantial money for a nonprofit are not always obvious or intuitive.

Many ...

That’s a great question! What do fundraisers do anyway? Meet for coffees at high-end coffee shops, wine and dine prospective donors, rounds of golf on the best golf courses around the world, etc. You name it, I’ve heard it! 

I think a lot of folks think fundraisers are the non-profit’s sleazy us...

In this episode, Andrew takes a break from his regular interview series to share episode 4 of Petrus’s new podcast, Reflections on Nouwen’s “A Spirituality of Fundraising”.  The show’s host, Justin DeMoss of Your Philanthropic Advisor, interviews Fr. Matt Lowry from Holy Trinity Catholic Newman Cent...

By Chris Scroggin, Petrus Consultant

Have you ever wondered what art and science have in common? 

Art draws on emotions.

Science uses rational thought.

But, science and art both demand creativity and excellent observational skills. 

Most techniques used by artists even have interesting scient...

 By Mary Walker, Petrus Blog Contributor

When a ministry starts to look at fundraising in a systematic, and dare I say disciplined way, one of the first steps is to develop a Case for Support, also known as a Case Statement. 

If you are embarking on a capital campaign or want to increase a...

In this episode, Andrew interviews Abram Muenzberg, digital strategist for On Fire Media.  Andrew invites Abram to share about On Fire Media’s mission and the work he does for his clients.  The two also discuss digital media, messaging, and how fundraisers can improve their digital media strategy, m...

By Rhen Hoehn, Petrus Director of Marketing

Welcome back!  In part one of this two-part series, we discussed three steps that must be taken to position an organization for undertaking a capital campaign.   In this article, we look at three more steps to kick off the process of a campaign.

Th...

By Rhen Hoehn, Petrus Director of Marketing

A capital campaign is a targeted fundraising project meant to raise significant dollars in a relatively short period of time. 

Campaigns can be used to fund needed projects such as building repairs, or they can fund the expansion of a campus to m...

 By Mary Walker, Petrus Blog Contributor

A group of people are sitting around a table. There are probably some snacks. A leader speaks with passion about some great need in the parish, Church, or community. The leader shares her vision of how major change can come about. She invites those arou...