If you could make your donor calls 16 times more effective, would you? Of course you would. And the best part? You don’t need a new CRM, a bigger list, or a groundbreaking pitch. 

It just takes is three simple adjustments, all backed by research.

These aren’t gimmicks. They’re data-driven ch...

May isn’t just for flowers and graduations—it’s also the biggest month of the year for new monthly donor signups. That’s right! According to NeonOne, May sees more people commit to recurring giving than any other month.

Why? Maybe it’s the post-tax season calm, the inspiration of spring renewal,...

Welcome back!  We return with an episode that explores how fundraisers should handle advice from donors, particularly when it comes with strings attached to financial contributions. 

Show Notes:

In this episode, Andrew and Rhen chat about various ways to handle donors who, in addition ...

Let’s face it—2024 was a big year for The Petrus Development Show! Whether you’re a seasoned fundraiser or just here for the inspiration, these episodes struck a chord with listeners everywhere. So, grab your favorite coffee (or eggnog if that’s your thing), and let’s count down the top five episode...

Join us as Andrew and Rhen share a plan of action for successful year-end appeal letters.  They answer all of the important questions:  who, what, when, and why!  

Show Notes:  

As Andrew shares early in this episode, 30 percent of nonprofit giving is done in December.  For this reason, y...

As the year wraps up, there’s one group of donors you don’t want to overlook: your LYBUNT (Last Year But Unfortunately Not This Year) and SYBUNT (Some Year But Unfortunately Not This Year) supporters. 

These are folks who believed in your mission enough to donate in the past but, for whatever re...

The end of the year is fast approaching—cue the Christmas carols, holiday lights, and of course, the critical fundraising push for nonprofits like yours. For major gifts officers, this is crunch time. 

Generosity is at its peak during these last few months - in fact, 30% of annual giving happens...

By Rhen Hoehn, Director of Marketing

You would not build a house without first creating blueprints, gathering building materials, and pouring a foundation.

It wouldn’t make any sense to start the build by constructing a gourmet kitchen without plumbing, electricity, or even a roof and say ...

Here we go again!  Andrew and Rhen join together for another nuts and bolts show on capital campaigns.  Several months ago, the pair hosted an episode with details about the campaign itself.  In today's episode, however, they discuss what needs to happen BEFORE you can even get to the campaign itsel...

Andrew and Rhen return this week for a fun episode on fundraising trends.  Together, they share data and statistics about the most popular fundraising activities.  

Show Notes:

This time of the year is often the start of new years (new school years, new fiscal years, etc.), and it's al...

Let's Discuss the Importance of Fundraising Events.

Most fundraisers realize that events are a key component in a well-rounded development program. 

However, not all events should include an ask for financial support. 

Your nonprofit’s development event calendar should reflect the sam...

Andrew Robison, Petrus president, joins Rhen on this week's episode of the Petrus Development Show!  Andrew and Rhen spend their time together discussing the benefits of matching gift challenges.  They give details on how to conduct a successful matching gift campaign, and they encourage all organiz...