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Make May Your Month: Creative Ways to Encourage New Monthly Donors

May isn’t just for flowers and graduations—it’s also the biggest month of the year for new monthly donor signups. That’s right! According to NeonOne, May sees more people commit to recurring giving than any other month.

 

Why? Maybe it’s the post-tax season calm, the inspiration of spring renewal,...

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Is “Crisis Giving” an Effective Development Strategy in 2025?

By Andrew Robison, President of Petrus Development


 

The Aftermath of Hurricane Harvey

In 2017, Hurricane Harvey made landfall in Texas and Louisiana, leaving destruction in its wake. Over 50 inches of rain fell in many parts of Houston and Southeast Texas, leading to:

  • 500,000 ruined cars ...
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